People helping people, story by story
At Credit Union Story, we are credit union marketing specialists.
We are credit union members. We are credit union believers.
We are writers, videographers, designers, and media strategists who have been helping credit unions grow membership, build product/service usage, develop brand awareness, and enhance brand affection, for over 30 years. We do that by creating marketing campaigns that are rooted in the oldest, and one of the most effective, forms of advertising...STORYTELLING.
Situation: Corporate Central Credit Union had a great new balance sheet optimization CUSO, but they needed a great brand and logo to really make it stand out.
Solution: With the greek symbol Phi as a base, we eventually settled on the name “QuantyPhi.“ We used the Q in the name to help represent balance for a credit union’s financial and the color scheme of orange and blue to match with Corporate Central’s aesthetic.
Early logo exploration
Animated logo
